Hi, I'm Avigail 👋🏻
I’m a Product & Brand Designer with 9+ years of experience across Korea and Canada,
focused on designing digital products that balance user needs, business goals, and brand clarity.
My work combines product thinking, user-centered design, and visual direction. I’ve contributed to end-to-end UX processes—from research and journey mapping to high-fidelity prototyping and developer handoff—while adapting my role to the needs of the team and project context.
Most recently, I worked on Townty, a mobile sports platform that helps amateur athletes find fair matches, book venues and referees, and earn match-based income. I collaborated closely with product managers and engineers to support scalable, research-driven design decisions.
I’m motivated by problems where logic, emotion, and strategy intersect, and I enjoy working with cross-functional teams to build thoughtful, practical products with real-world impact.
Experience
Apr. 2020 - Mar.2025
Product Designer (full-time)
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Contributed to end-to-end product design for a mobile sports platform, supporting the process from early concepts to final UI delivery for both B2C users and internal stakeholders.
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Conducted user research and usability testing, and analyzed user behavior to identify pain points and inform iterative design improvements.
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Designed wireframes, user journeys, and high-fidelity interfaces in Figma, focusing on clarity, accessibility, and usability.
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Supported the development and maintenance of a scalable design system to improve consistency across features and releases.
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Collaborated closely with product managers and engineers to align design decisions with business goals and technical constraints.
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Participated in design reviews to help maintain product quality and alignment across cross-functional teams.
Dec. 2016 - Oct. 2019
UX & Content Designer (full-time)
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Designed and reviewed mobile app experiences for four luxury beauty brands: Amorepacific, Hera, Sulwhasoo, and Primera.
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Contributed to visual direction and layout planning, ensuring alignment with brand identity, marketing guidelines, and premium design standards.
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Collaborated with in-house PMs, trade marketing, and retail teams to support app-based brand campaigns and digital touchpoints.
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Reviewed UX/UI outputs from external development partners to maintain consistency across brand and platform experiences.
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Supported brand-led app feature planning and execution, helping improve clarity and consistency across digital and in-store user journeys.
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Provided design feedback to translate brand and business requirements into user-facing UX improvements.
Mar. 2015 - Mar. 2016
Junior Graphic and Web Designer (full-time)
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Created visual design assets for branding, digital advertising, social media, and website campaigns.
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Designed UI elements for promotional microsites and early-stage mobile app interfaces, supporting usability and visual clarity.
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Assisted in improving campaign performance by refining visual hierarchy and call-to-action design.
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Collaborated with marketing team members on campaign visuals and layout execution across online channels.
Sep. 2011 - Feb. 2013
Junior Visual Designer (Part-time)
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Produced visual design assets for print campaigns, including brochures, posters, POP materials, and promotional collateral.
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Supported layout execution and visual consistency for university marketing and communication initiatives.
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Assisted senior designers and marketing staff with day-to-day design production tasks.
Skills
Responsive Interaction Interface Rapid Sketch Wire-framing
Prototyping Typography Grid Layout 2D/3D graphics
UI/UX Design
95%
Visual Design
95%
Coding
25%
- MS Office (Word, PowerPoint, Excel)
- Social Media Marketing (Facebook, Instagram, Youtube, Blog, etc.)
- Bi-lingual (English, Korean)
Education
Mar. 2013 - Feb. 2015
Hongik University
Seoul, Korea
Bachelor’s Degree, Digital Media Design
Studied New Media Design at one of Korea’s most design-focused universities, with a specialization in UX/UI and digital experience design.
Mar. 2011 - Feb. 2013
Dongyang Mirae University
Seoul, Korea
Associate degree, Visual Design
Built a strong foundation in visual design, focusing on typography, layout, and visual communication fundamentals.
License & Certification
- Engineer colorist license Seoul, Korea (Aug. 2018)
- Engineer Visual Communication Design license Seoul, Korea (Aug. 2018)
- Craftsman Computer Graphics Operation license Seoul, Korea (Oct. 2016)
- Craftsman Web Design license Seoul, Korea (Sep. 2016)
Awards & Honors
- Special Award
Gyeongbuk Tomorrow Promotion Agency UCC 2015
HCI KOREA 2014
- Excellence Award
Korea Amway 8th Nutrilite University Student Video Contest 2014
- MTN Broadcasting Company Award (4th Prize)
The 9th MTN Korean University Student Advertising Competition 2014
- Korea Chamber of Commerce and Industry Award (2nd Prize)
The 8th MTN Korean University Student Advertising Competition 2014
- The Aureum Award (many selected works)
The 18th Hangul font design contest 2011